YOU CAN FIND OUR PRODUCTS IN EVERY HOME IN ISRAEL
The journey that led to the extraordinary success of the Danshar Group began more than five decades ago, in the 60s, when Avner Barak, the founding father of the group, had to find a way of living after the small advertising agency for which he worked for as a messenger, had to close its doors. Instead of a last pay check, Avner was compensated with cases of soaps with an exclusive fragrance which he started selling to shopkeepers around town as he was getting around on his bicycle.
Over the years Avner’s creativity, boldness and determination have brought many companies and brands to Danshar, PAVING THEIR WAY TO success.
Today, Danshar handles its own local brands alongside international brands and is committed to developing them and maximizing their growth potential across various channels in the retail market.
The Company's Vision
We strive for profitable growth in sales and an increase in the market shares of the brands we create, build and serve.
We believe in progress and development, in professional excellence and spirit of service that will maximize the brands potential in all retail environments and within all relevant disciplines of trade, sales and retail marketing.
Passion for Success
Each and every one of us – our outstanding, dedicated employees and managers, are all personally committed to get the best results according to our goals and beyond!
We draw inspiration from our success stories and the team spirit that propels us forward.
We focus on understanding the consumers and their needs at the point of sale and accordingly build collaborations with retailers.
We set challenging goals to maximize brand potential in each and every channel and strive to turn each store into a perfect, ideal store with rigorous on-site implementation while monitoring relevant indicators of market share, availability and visibility.
Our leaders have a vision for success
As an industry leader, we’re building relationships through quality products, intelligent systems, and an extraordinary community of associates. Danshar’s rich legacy of world-class food service includes 65,000 international associates.
Integrity, Reliability and Respect - Danshar Group's Code of Ethics
Every day, our business activities bring upon each and every one of us various ethical issues that require decision-making. To this end, we have developed a code of business conduct and ethics that will guide us on how to act and address the moral challenges and dilemmas we encounter in the course of our work.
The Code of Ethics provides us with a set of ethical standards that stem from our vision and values and creates a consistent, unified language that defines what ethical conduct is appropriate at work and what surpasses its boundaries.
Over the years, the Danshar Group has gained an impressive reputation for its esteemed integrity and business conduct, and it is the responsibility of each and every one of us to preserve and further cultivate this reputation.
The Code of Ethics guides us and accompanies us in our daily activities. It is an important tool in maintaining the values we have built and it is presented in all employee recruitment processes and ongoing training in the Group.