Beauty is a source of empowerment

The ALFAPARF MILANO PROFESSIONAL brand is a leader in Italy and around the world in the field of professional hair products.

The Group is known for its unrivaled expertise and professionalism, thanks to the investment in research and development and its reputation of being an innovation leader in the industry, through collaborations with internationally renowned professionals and by continually learning its customers worldwide. 

ALFAPARF MILANO PROFESSIONAL is available in 100 countries around the world, with 2,600 employees and 5 manufacturing plants in Italy, Brazil, Mexico, Venezuela and Argentina. 

The constant aspiration is to make people feel self-confident and to give them the courage to express themselves in the way they wish.  Consequently, ALFAPARF MILANO PROFESSIONAL’s collection of products makes our lives easier and more enjoyable. 

Our leading values:

Italian Dynamic Nature:  From Milan, Europe’s fashion capital, it is possible to gain a fresh outlook regarding the most contemporary and innovative trends.

Innovation – By making a change in people’s lives.  For us, this if the key to offering sophisticated products that help our end customers express themselves and their personal style better.

Diversity – The fact that our brand is a global leader helps us understand our customers’ different needs around the world in order to provide professional solutions.  We do our utmost to help hair stylists to pursue and maintain the passion by evaluating and developing technologies and products that will help them do just that.

Sustainability – We work in accordance with the GRI sustainability standards and have received AEO and ISO quality and safety certification.   We constantly strive to improve the range of suppliers and raw materials in  order to reduce our environmental impact in terms of plastic, energy and water.