Backstructure
& management
Danshar Group is led by a group of experts in their fields, who work collaboratively to achieve the company’s goals.
TAL BARAK
Chairman of the Board of Directors of all Group companies
Tal Barak serves as Chairman of Danshar Holdings (2003) Ltd. and Danshar Marketing (1974) Ltd.
SHIRI ADMON
Deputy CEO
Admon holds an MBA in Business Administration with a specialization in Management and Marketing.
She has extensive experience in managing and leading trade, marketing, business development and sales systems in various channels and formats, with wide-ranging expertise in building organizational infrastructures, marketing and sales strategies, establishing, launching, and managing interfaces and cross-organizational processes to achieve business goals.
NOYA ROTH
Director of Human Resources
Roth serves as Human Resources Director of the Danshar Group since January 2009.
She holds a bachelor’s degree in Behavioral Sciences and Management, and a master’s degree in Public Administration.
SHLOMI AZRIELI
CFO
Azrieli is a certified public accountant (CPA). He serves as the CFO of Danshar 1963 Ltd. and its subsidiaries.
He holds a bachelor’s degree in Business Administration and Accounting.
TAMIR MELAMUD
Director of the Global Division
Malamud holds an MBA in Business Administration with a specialization in Management and Marketing.
He has wide-ranging experience in management positions in the realms of consumer products, focusing on the worlds of marketing, sales and trading.
He served in various management positions at the Strauss Group for 13 years and led the operation of Sodastream Israel for 4 years.
RAMI BOKER
Business Unit Manager
Managing experience in multinational global companies, along with comprehensive management positions in leading local companies in the arena of consumer goods.
PAVEL MERMERSTEIN
Market Manager
Marmerstein serves as FMCG Modern Trade Market Manager and the company’s Cosmetics Market Manager.
He holds a bachelor’s degree (BA) in Business Administration, Communications and Journalism and a master’s degree (MBA) in Business Administration with a specialization in marketing.
ELI DADYA
Market Manager
Private Market HD + D & Wholesale Market Manager
Dadia is a Graduate of trade, negotiation, sales and marketing studies with 20 years of experience in business management in a variety of positions in various companies.
He started his career at Danshar 16 years ago as a salesman, after which he held a variety of managerial positions in trade and sales.
TAL BARAK
Chairman of the Board of Directors of all Group companies
Tal Barak serves as Chairman of Danshar Holdings (2003) Ltd. and Danshar Marketing (1974) Ltd.
SHIRI ADMON
Deputy CEO
Admon holds an MBA in Business Administration with a specialization in Management and Marketing.
She has extensive experience in managing and leading trade, marketing, business development and sales systems in various channels and formats, with wide-ranging expertise in building organizational infrastructures, marketing and sales strategies, establishing, launching, and managing interfaces and cross-organizational processes to achieve business goals.
NOYA ROTH
Director of Human Resources
Roth serves as Human Resources Director of the Danshar Group since January 2009.
She holds a bachelor’s degree in Behavioral Sciences and Management, and a master’s degree in Public Administration.
SHLOMI AZRLIELI
CFO
Azrieli is a certified public accountant (CPA). He serves as the CFO of Danshar 1963 Ltd. and its subsidiaries.
He holds a bachelor’s degree in Business Administration and Accounting.
RAMI BOKER
Business Unit Manager
Managing experience in multinational global companies, along with comprehensive management positions in leading local companies in the arena of consumer goods.
TAMIR MELAMUD
Director of the Global Division
Malamud holds an MBA in Business Administration with a specialization in Management and Marketing.
He has wide-ranging experience in management positions in the realms of consumer products, focusing on the worlds of marketing, sales and trading.
He served in various management positions at the Strauss Group for 13 years and led the operation of Sodastream Israel for 4 years.
PAVEL MERMERSTEIN
Market Manager
Marmerstein serves as FMCG Modern Trade Market Manager and the company’s Cosmetics Market Manager.
He holds a bachelor’s degree (BA) in Business Administration, Communications and Journalism and a master’s degree (MBA) in Business Administration with a specialization in marketing.
ELI DADYA
Market Manager
Private Market HD + D & Wholesale Market Manager
Dadia is a Graduate of trade, negotiation, sales and marketing studies with 20 years of experience in business management in a variety of positions in various companies.
He started his career at Danshar 16 years ago as a salesman, after which he held a variety of managerial positions in trade and sales.
